How GrowthLab scaled content production 65% faster

Overview

GrowthLab is a 24-person marketing agency producing high-performing video campaigns for B2B SaaS companies. As client demand grew throughout 2025, the team found it increasingly difficult to keep up with production while maintaining quality.

Every campaign followed the same repetitive workflow—editing footage, creating captions, preparing localized versions, and exporting multiple formats for different platforms. Instead of focusing on creative storytelling, editors spent most of their time on manual production tasks.

The Challenge

GrowthLab's production process relied on multiple disconnected tools for editing, caption generation, localization, scheduling, and publishing. Switching between platforms created unnecessary delays and increased operational complexity.

• ✓ Production teams spent too much time on repetitive editing tasks.

• ✓ Manual captioning consumed nearly 30% of every editor's weekly workload.

• ✓ Limited production capacity made it difficult to support international clients.

The Solution

GrowthLab implemented EditHunt to unify its entire production workflow inside a single AI-powered platform. Video drafts now move directly from approved scripts into automated editing, captions are generated instantly, and every export is created automatically for each target platform.

The biggest improvement wasn't simply faster editing—it was eliminating repetitive production work. Editors now focus on creative decisions while automation handles formatting, localization, and multi-platform delivery.

With support for more than 12 languages and automated publishing workflows, GrowthLab expanded into new international markets without increasing team size.

The Results

Within 90 days, GrowthLab transformed its production pipeline and significantly increased output without hiring additional editors.

• 65% faster overall production workflow

• 3× faster campaign delivery

• Higher publishing consistency across every platform

• Expanded support for international clients

• More time dedicated to creative storytelling instead of repetitive editing