How NovaStore doubled product video output

Overview

NovaStore is a fast-growing e-commerce brand focused on creating engaging product videos for social media, paid advertising, and online marketplaces. As sales campaigns expanded across multiple channels, the creative team struggled to keep up with increasing production demands while maintaining consistent quality.

Each product launch required multiple video variations for different platforms, aspect ratios, and audiences. Instead of focusing on creative storytelling and campaign performance, editors spent hours resizing, captioning, and preparing repetitive exports.

The Challenge

NovaStore's content production relied on several disconnected tools for editing, captioning, localization, and exporting videos. Moving assets between different applications slowed production and made it difficult to publish campaigns consistently.

• ✓ Repetitive editing delayed every product launch.

• ✓ Creating multiple aspect ratios consumed valuable production time.

• ✓ Growing marketing demand increased pressure on the creative team.

• ✓ Manual workflows reduced publishing consistency across platforms.

The Solution

NovaStore implemented an AI-powered production workflow with EditHunt to centralize its entire video creation process. Product videos are now automatically captioned, resized for every platform, and exported from a single workflow, significantly reducing manual effort.

By automating repetitive production tasks, the creative team can focus on product storytelling, campaign strategy, and producing higher-quality content instead of spending hours on repetitive editing and formatting.

The streamlined workflow also improved collaboration, allowing marketing and creative teams to publish campaigns faster while maintaining consistent branding across every platform.

The Results

After implementing the new workflow, NovaStore dramatically improved its content production efficiency and publishing consistency.

• Produced product videos significantly faster

• Reduced repetitive editing and export tasks

• Improved consistency across every marketing channel

• Published campaigns more frequently with the same creative team

• Allowed editors to focus on creative storytelling instead of repetitive production work